Our Clients 2015 to 2026: Eleven Years of Cover Page

This page is simply a place to keep our work together. When a new client asks who we have worked with, this is where we send them.

Cover Page opened in Dubai in 2015 as Capital Prime FZE. The roots go back further, to fashion and events in Milan, Ibiza, Monte-Carlo and Switzerland from 2004. What follows is a small selection, not the full list. The complete profile sits in the private window above.

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2015: a first door in Dubai

We started with hotels. Resident entertainment, host teams and the quiet work behind a good evening. Jumeirah was among the first to trust us, and the Burj Al Arab became a second home: resident programmes, New Year’s Eve, host teams for the lobby, banquets and signature restaurants, and later the Inside Burj Al Arab opening.

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2016: Creek Harbour, still with us

Emaar asked us to take care of the Creek Harbour launch event and opening. We have been resident at The Address and The Palace Creek Harbour ever since. With Emaar we also opened The Lounge on the 154th floor of the Burj Khalifa, ran programmes across the Armani venues and New Year’s Eve at Skyview Observatory.

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Openings we are proud of

Bvlgari Resort Dubai, from the opening night into the opening months: Niko Romito, Bvlgari Bar and the Yacht Club, with hostesses, New Year’s Eve and Ramadan. Openings remain the work we love most, because the first nights set the tone for years.

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Race days, pavilions and a World Cup

At Meydan we look after entertainment for the VIP lounges through the racing season, with hostesses and AV on Dubai World Cup day. At Expo 2020 we worked with the Italy and Swiss pavilions: entertainment, hostesses, fashion shows with models and make up, and photo and video. In 2022 we brought resident international entertainment and show production to the FIFA World Cup in Qatar. At the Abu Dhabi Grand Prix we supply hosts, image models, fashion shows and the awards ceremony.

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Maisons, brands and creators

For Hermès, Dior, Cartier and Louis Vuitton we have staffed anniversaries and boutiques, hosted fashion shows and cast models for campaigns. With TikTok MENA we have worked from launch to today on creator scouting, influencer campaigns, live and video production.

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A few of the names along the way

Jumeirah, Emaar, Bvlgari, Four Seasons, Ritz-Carlton, Atlantis, One&Only, W Hotels, Emirates Palace, Nammos, The Arts Club, La Petite Maison, Coya, Meydan, Expo 2020, Formula 1, Arab Fashion Week, Hermès, Dior, Cartier, Louis Vuitton, Rolex and TikTok. There are many more, and each one taught us something.

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Eleven years later

Most of our programmes run for years, and many clients have been with us since the beginning. We are grateful for that. It is the part of this work we value most.

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